Sustainable Supply Chain Management Essay Example | Topics and Well Written Essays - 3750 words

Sustainable Supply Chain Management - Essay Example According to the research findings, it can, therefore, be said that effective and efficient association puts a business in a better position to maximize on its profits; a business needs to put in place effective methods of managing its chains so that it reduces any wastage that may result and at the same time, being friendly to the environment. Currently, the concept of environmental management has become a thorny issue across the globe, this has translated to heavy fines and penalties to those businesses and other entities found violating environmental management practices. For this reason, a business ought to rely on effective use and management of its vehicles so that they do not release most of them to places where effective planning can see the use of only few of them. This is the idea that has led t the establishment of ideas into sustainable chain management. At the same time, it is important to realize the critical need for suppliers in the business and the importance of esta blishing more links. The work of the production and sales department should be to look for better opportunities for cheaper inputs while trying to sustain those suppliers that the business already has. In doing this, the business is able to remain in operation just in case there is a change in the supply environment, prompting the exit of some important suppliers in the business. the need to ensure sustainability and consistency in terms of product delivery into the market has been the ultimate aim of most businesses.

Nestle Australia Is Food And Drink Products Supplier Marketing Essay

Nestle Australia Is Food And Drink Products Supplier Marketing Essay 1- Introduction Launched in 1867, Nestle Australia Ltd is a supplier of food and drink products. It also provides a wide range of dairy milk products, noodles in many flavors, chocolate, frozen meals and coffees. Besides, it provides a variety of cold and hot drinks, light ice-creams and a variety of confectionery and bakery items. Nowadays, Nestle Australia offers catering services to cafes, restaurants, hotels and clubs. Other products that we will put a spot-on in this report are yogurts, fruit yogurts, and flavored milk and yogurts. Nestlà ©s brands include Kit Kat, Nescafe, Nestea, Ortega and Crunch. Nestle provides also pets foods such as Purina. The company launched a joint venture with General Mills in more than 80 countries. (One Source, 2009) History At the beginning Henri Nestle has developed milk for babies who are unable to drink and to feed from their mothers, after five years this product was sold around the world as a food for babies and old people. In 1906, Australian market became the second largest market for Nestle and was served by many of retailers and sales agents. The best achievement in Australian market was in 1934 by the invention of new product MILO. (Nestle, 2009) Nowadays, this product is sold in more than 30 countries with sales of more than half Billion Australian dollar. In 1999, Nestlà ©s head office in Sydney became the headquarter for Oceania region which includes Australia, New Zealand and Pacific islands. Principles and Values In the whole life of Nestle (135 years), Nestlà ©s basic approach to business was the foundation and the maintenance of long term values for consumers, shareholders, employees, society and community as a whole. Nestlà ©s major principal is to maintain a long term business improvement and development. (Nestle, 2009). Nestles major values are the following: Long term development Long term relationships Integration and reacting with different cultures The identification that customers earn information about the company besides the product that they bought Ethical values are basic requirements for our employees and senior line managers These values and principles have been translated into more than forty languages around the world, and it is must that all Nestles mangers should recognize and apply these values in their career lives, and these values are given by training to the new employees. Nestle Australia Nestle also is participating in the Oceanias community which is identified by its mixture and diversity of economic conditions, cultures, believes and tastes. We became a vital part in the community in which we activate as an employer and as a supplier to the local area. Besides, we were the leaders in many issues such as people health and environmental protection. As the largest food and beverage company in the world, we believe that we have a responsibility to customers and we are taking this responsibility seriously. We believe that people should live in a healthy style by doing sports, we are sponsoring many sports events and we are always encouraging people to get active. In addition, through our agreement with the Australian Institute of Sport, we are improving children to get their knowledge and to understand nutrition. Mission Statement When you read Nestles mission statement the following words jump to your mind: Research, good food, health and wellness. Our products bring to consumers the best tastes and pleasures. Research is the masterpiece of Nestles heritage and an important element for our companys future. We still know that there is some mysterious information about health and wellness had not been discovered yet, that is the reason that we are still searching for answers to bring Good Food for Good life. (Research. Nestle, 2009). Nestle Worldwide Today, with more than 480 factories and 265,000 employees in 87 countries in all over the world: Americas, Africa, Middle East, Europe and Australasia, Nestle is considered as the largest food and Beverage Company all over the world. Nestle Oceania in Australia, New Zealand and the pacific island is hiring more than 5,500 employees, with more than 20 factories and four distribution centers owned and managed by the company. Due to Nestlà ©s multinational reputation, and despite the tough market conditions not only in Australia but worldwide, and due to Nestlà ©s convenient place in Sydney and due to the high qualified employees and the brilliant companys strategy, Nestle dad been ranked number one among all food suppliers in Australian market in 2008 (Nielsen Report, 2008). In 2008, for Ice-cream, yoghurt and coffees categories, Nestlà ©s sales volume was more than AU$200m for each category. 5% Employees Turnover Rate More than 6,000 Brands and 10,000 Products More than 480 Factories in 87 Countries Over than 265,000 Employees Annual Sales more than 103 A$ billion World Leading Food and Beverage Company Nestle Figure1, Nestle Worldwide. Source: Nestle, Australia, 2009. 2- Situation Analysis 2.1- Internal Analysis Nestle Australia is considering the market leader in food and beverage sector in Australian market with overall sales more than , involved in more than 20 industries such as: Chocolates, yoghurts, ice cream, milk, dairy deserts coffee , confectionery and frozen meals. Nestle Australia has launched more than one hundred brands; Coffee Mate, Nescafe, Uncle Tobys, Nesquik, Maggi, Drumstick, Quality Street and Peters are only examples of Nestlà ©s brands in Australian market. Referring to Nielsons 2008 report, Nestle was ranking high among its competitors in ice cream, milk and yogurt fields which could be a very good indicator for launching our new product that we will discuss later in our marketing plan. Referring to the Retail Australias 2009 grocery magazine we will find the following: For Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. For Dairy Desserts Category, Nestle value share was 25.2% comparing by 25.3% for the previous year For Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. For Yoghurt category, Nestle value share was 11.8% in 2008 comparing by 15.8% for the year above. For Drinking Yoghurt, Nestle is not involved in this market yet, only the following companies are in this market : Yakult, Jalna , Bulla and some other small companies. As an overall trend, we could realize some declination for Nestlà ©s volume trend in some industries and categories. This decrease was a natural impact of the huge affect of the global financial crisis as we will describe in the next chapter .Due to this crisis, customers might buy some products instead of Nestlà ©s ones or they might even reducing their purchases for some items. 2.2- Macro Environmental Analysis (PEST Analysis) Economic After several years of flourish and high economic growth, The Australian economy suffered a lot in 2008, due to the huge effects of the economic global financial crisis. Australians GDP is declined; a reduction in job vacancies and a high rate of inflation, all these indicators could lead to an increasing in food and beverages prices See figures 2 3 for Australias GDP and Unemployment Rate in 2007, 2008 and Jun 2009. (GDP growth reached 2.7% in Jun 2008 comparing by 4.3% in Jun 2007) Figure2 Australias Unemployment Rate- Source: ABS, 2009 Figure3: Australias GDP Growth rate- Source: ABS, 2009 Social Despite the lack of confidence for Australian consumers, Australia becomes one of the most optimistic countries, as in 2008, Australia was ranking as one of the most confident countries all over the world with an index score 104, 20 points higher than the world average.. (Nielsen, 2008). Generally Retail growth in 2008, 2009 stays slow, and consumers became more carefully with their money, they spend more money for dining at- home like buying foods and drinks from supermarkets and they spend less money for out of home activities like cafes, restaurant and take-away shops. Despite the fact that supermarkets gained a good share with this new customers philosophy, total grocery sales have been declined in 2008. (Nielsen, 2008). The total retail sales growth reached 5.9% in august 2008 comparing by 7.5% for the same month in 2007. Comparing by 2007, the businesses such as cafes restaurants and takeaway Foods, had recorded the largest drop in turnover of 6.4%. One expectation of these supermarkets is Aldi. Customers preferred to go to Aldi due to the good prices in addition to the good quality there. Aldi, with share reaching more than 22% , had took many dollars away from huge chain supermarkets. Politics This part indicates legal and political situation in Australia. It includes: Taxation for raw materials bought overseas, employment laws, environmental regulations, political stability and competition regulations. . In my opinion, no other politics issues would affect the launching of our new product due to the currently stable politic situation that Australia is facing now, i.e. there is no war, no revolution or even no elections are affecting Australia at this moment Technological Besides the innovation and application of new technology such as the RFID (The Radio Frequency Identification) , the increase in price of raw materials and other supply chain costs could affect the launching of our new product. 2.3 Micro Analysis The Market If we take an overall view on grocery market last year. Referring to the 2008 Nielsen report we will realize these important following items: -An overall declining trend in grocery market, with sales growth 5.9% comparing by 7.5% as we mentioned before, which is a normal consequences due to the new situation; consumers tightening their belts -.Drinks and confectionery are only the two sectors that have achieved an increase in growth for 2008, with 3.3% and 7.5% respectively. -The largest growth achieved was in dairy sector by increasing more than 7.6%. The most important sector in this report is the Chilled Diary , since our new product( which we will discuss it in this chapter) is a sub category for the Chilled Diary part. In 2008, and despite the financial crisis, this sector achieved an AU$996.5m grocery value with an increase of 3.5% comparing by 2007. This indicator could be a high motivation for Nestle to increase its market share in this category (See Figure 4 5) Figures 4 5 : Australias Chilled Diary Market Corporate % Shares for 2008 2007 . Source: Australias grocery magazine, 2009. Referring to the above data, we could recognize that there is a large advantage for Nestle to increase the profit by investing in confectionery or drinks sectors, especially in dairies products. The Product Our new product would be categorized under the Drinking Yoghurts category. (We will discuss the product briefly in the next two chapters). The Drinking Yoghurts value market in 2008 reached a A$52.3m with an increase of 5.5% comparing by 2007. This market contains only 3 major companies; Yakult with 67.7% value share (The market leader in this category) Jalna with 10.6% value share Bulla with 4% value share And Private Label with 16.8% value share. Figure 7, Australias Drinking Yoghurt Market Corporate % Shares 2008 Source: Australias grocery magazine, 2009 After all the above reasons, we could conclude that there is a big opportunity for Nestle to enter this market and it would obtain a very competitive position among the other competitors. Target Market and Market Size In this market plan we will focus on: children, youths and adults which are the majority of Australian population. We will concentrate on both genders male and female and our market will be in the whole Australia and not in a specific city. Australias population at the beginning of 2009 was 21,644,000 persons. The children aged population (0-14 years) was about 19.8% of the total population and the working age population was about 67.4% (15-64 years) of the total population. (OECD Fact book, 2008). However, in our market plan, we will exclude the: 0-4 and 40-65 years population which means that we will try to attract from 50-60% of Australias population. Undoubtedly, some of the 40-65 years population would use our product. However, they will not be potential customers as the mentioned ones. 2.4. S.W.O.T. Analysis -Strengths Market Leader in the industry Good quality image and high brand awareness A high growth rate in the desired market A huge product lines Parent Support An international team working behind the plans achievement A very-well trained employees in all companys department A supply chain management to serve the whole country Weakness New market forNestle Unstable economic conditions: Decline in GDP growth rate and high inflation and unemployment rate. Customers are tightening their belts Exciting competitors Opportunities A huge market size An identified target market No large multinational size competitors Increase in sales and profits Increase in total Australias market share Increase in product line An opportunity to export the product to many countries around the world Threats Segments are shared by competitors Uncertain circumstances could affect our sales Misunderstanding of the product Poor advertising campaign due to the market conditions An unexpected drop in the confectionery and drinks markets. 3-Product Launch The product launch is the most important part of this market plan. As we discussed in the previous chapter, we are going to launch a drinking yoghurt product. So why did we choose this product specifically? If we take a quick view on Nestle share value in yoghurt and chilled diary industry we would realize the following: In Chilled Diary category, Nestle value share was about 14.2% in 2008 comparing by 16.8% for the previous year. In Yoghurt category, Nestle value share was 11.8% in 2008 comparing by 15.8% for the year above. It is very easy to recognize that Nestle is facing a problem in these above sectors for the last year. We all know that all companies now are facing financial problems and markets are unstable and nowadays many customers are tightening their belts. However, these two markets had an increase in their value rate for the last year with 3.5% value increase for Chilled Diaries and 5.9% increase for yoghurt products comparing by 2007. (Australias Grocery Magazine, 2009) Also, referring to the Australias Grocery Magazine, some of Nestlà ©s competitors such as Diary framers had achieved an increase in value share According to the above, Nestle is facing a small problem in this market, so how to solve this problem? The answer is including many possibilities. We could reduce our prices, we could increase our market share by an increase in production, and we could modify our advertising and promotion activities. In addition, there is another plan. We could enlarge our share in Chilled Diary category by launching a new product in a subcategory which is the Drinking Yoghurts. If we achieve this plan we could gain a higher market share, increase our sales and profits, enter a new market segment and finally we will gain new customers. The Drinking Yoghurt market is facing a good condition these days; by an increasing 5.5% in value share in 2008 with a grocery value reached more than AU$50m , which means that this market is gaining new customers day by day and despite the unstable market situation, the drinking yoghurt market is in a developing trend. Nestle is already producing chilled diaries, yoghurts and fruit yoghurts so many product lines are ready for the launching of the new product. Also, Nestle is already gaining a high-ranking in the grocery market, therefore all shipping, transportation, supply chain, deliver products to supermarkets could be handled easily. Yoogo would be the brand name of our new product. We will launch the product at the beginning with three flavors; Yoogo Mango, Yoogo Strawberry and Yoogo Apricot. After three years of market and sales observation, we will launch a new Light Yoogo, which will be Fat Free drinking yoghurt for people who care more about their health and lifestyle. Yoogos ingredients could contain the following: Milk, Skim Milk, Fruit Preparation; mango or strawberry or apricot, and approved flavors and colors. Undoubtedly, Yoogo would face a high competition when it enters the market. ( We will discuss this later in the next two chapters). However , the main competitive brands would be yakult with 67.7% and Jalna with only 10.6% value shares in 2008. (Australias Grocery magazine, 2008). However, Nestle could produce the product and gain a high position among these brands. (We will discuss this later in the next two chapters). 4-Market Strategy Market Segmentation, Targeting and Positioning To gain a desirable position among all competitors in customers minds, we will segment our market on two bases: -Demographic Segmentation Geographic Segmentation Demographic Segmentation We are targeting customers depending on their ages. As we mentioned before, we will focus on: children, youths and adults which are the majority of Australian population, we will exclude the: 0-4 and 40-65 years population which means that we will try to attract from 50-60% of Australias population. This is a very huge segment as we are focusing on more than half of the countrys population. Furthermore, we believe that any of these segmented people, with any sex, income, occupation would use our product as it is not a luxury product using by specific customers. Undoubtedly, we will vary our advertising campaign for each generation, i.e. the advertising campaign for children will be different than the youths one. Otherwise, we will make a small bottle for children (150 ml) and a large one for adults (300ml). Geographic Segmentation We will divide Australia as geographically basis to zones and each distributor would be responsible for each zone. E.g. We will divide Australia to five zones: Vic, NSW, WA, SA and Queensland Each company when launching a new product desires a high profit margin, large sales volume, high growth rate. However, we will concentrate more in achieving a long-run high profit and sales instead of the short-run ones. We believe that there are some requirements for effective segmentation: Measurability, Accessibility, Substantiality and Actionability. (Kotler et al, 2007) Our team will work hard to meet all of these requirements We consider that we will face a huge competition and we will face also the threat of substitute products. However, we will do our best to cover our market targeting by maximum three years and to be the market leader for this category in maximum five years. Our plan is to gain more than 55% of supermarket shelves in five years. We realize that this is a very hard mission, but we will try to achieve it by three main steps: Understanding our marketing segments- Maintaining an advertising and promotion plans- -Launching Yoogo with a reasonable price according to the company and according to our consumers.(we will discuss the price part later in Marketing Mix Strategy) Also, we will try to gain a competitive position in customers minds based on the following two concepts: Nestle Family Brand The Nestle family brand is showing care and safety to consumers and this is a very good reason to attract the customer. Communication Due to Nestlà ©s brand name, it is very easy to be in touch.with our customers 5-Marketing Mix strategy: Product Our product is a Fruit drinking Yoghurt with three flavors; Mango, Strawberry and Apricot. We will make two sizes, 150 and 300 ml. The gradients would be described as following: Milk, Skim Milk, Fruit Preparation; mango or strawberry or apricot, and approved flavors and colors (We had discussed the product more briefly in chapter 3) Price In launching this product we could use one of these two pricing methods: Cost- based pricing: Calculating the price by adding a mark-up to the cost of the product. (Kotler et al, 2007) Going-rate pricing: Calculating the price basis on competitors prices, with less attention to our cost or to the market demand. (Kotler et al, 2007) Value-based pricing: Calculating the price basis on buyers perception of value, with less attention to the sellers cost. (Kotler et al, 2007). In Nestle, we use the cost-based pricing method: Unit cost = variable cost + (unit fixed cost à · unit sales) Unit price= unit cost à · (1- desired return on sales) We determine our prices basis of the following objectives: Profit: For any company the most important issue is the profit earning, however, as we are launching a new product, we do believe that we will not gain a high profit margin at least for the first three years Consumer Satisfaction: The most essential factor when determining the price is our customers satisfaction towards our products and prices. Place We will divide Australia to 5 zones; Victoria, NSW, SA, WA, and Queensland. However, we will try to promote Yoogo everywhere, in every small and large city in Australia. Customers will find Yoogo in hypermarkets such as Coles, Woolworths and Aldi, in medium size supermarkets such as IGA and even in small supermarkets such as Seven Eleven. Customers would find Yoogo in cafes, restaurants, hotels cinemas and beaches. In addition, Yoogo is a healthy fruity drink, so you can find it also at hospitals. This plan is a little bit hard to be achieved. However, with the well-established supply chain management in Nestle and with the very good relationships with suppliers, retailers and resellers, we could achieve this plan within maximum three years. Promotion Promotion is the activities that represent the value of the product and encourage customers to buy it. In our marketing campaign and promotion we will tray to reach every body every where. We will do advertising campaigns in newspapers, radio, streets and television. Seeing that the survey research is the most widely method for collecting primary data, before launching the product we will perform a marketing survey research; we will go to clubs, streets and schools. Also, we will implement an online marketing research to collect primary data through online focus groups, using the integration of animation such as; audio, video and virtual environment would help us to overcome any limitations. We will try to select a sample of the population that has been selected, ask those questions about the product and the company and depending on the results of this research, we will implement our advertising campaign. We will support our promotion campaign basis on these four methods: A-Individual Selling: In this campaign, we will implement a direct selling activity especially during the summer months of November, December, January and February. Our team will go to club and beaches to meet our target segments there, they will wear t-shirts and caps with Nestle and Yoogos logos, and they will sell our Yoogos 150 ml bottle. By applying this innovative idea, we hope that our brand will get a great vision in terms of image, sales and brand awareness. B-Sales Promotion: Besides personnel selling, we will implement some sales promotion plans. At the beginning of the product launching, we will go to streets and malls, we will offer free 150ml trial bottles to customers, we will encourage them to try our product and to give us their feedback by email or even by phone. In addition, we will offer a 150ml bottle free with the purchasing of three 300ml bottles. Adding to this trade promotion, we will give the retailer an addition discount 5% during our sales promotion. Our marketing team will implement a major healthy and education campaign about the importance of the product, our team will focus on the concept that our product is a healthy one. Invitations would be sent to parents of school children to attend these seminars. This could help us to improve our brands image in consumers minds. C-Public Relations: Public relation is one of the most important factors in all multinational companies promotions. Every year, Nestle is launching its annual report containing information for shareholders and stockholders. In addition, a large amount of information regarding our product and our promotion would be found in newsletters and magazines issued by Nestle Australia. This promotion would obviously lend a hand in formation of the awareness of our brand.

Gene Therapy :: Genetics Genetic Engineering Essays

Gene Therapy Gene therapy, the process of inserting a gene into an organism to replace or repair gene function to treat a disease or genetic defect, has made headlines world wide over the past several years as the new cutting edge technique that has the potential to change the way we look at medicine and treat people. Gene therapy is a method of treating inherited diseases by inserting copies of genes into the cells of affected individuals. The current research on gene therapy has centered on targeting somatic cells, such as red blood cells and nerve cells. Another approach, called germ-line gene therapy, would insert new genes into egg cells, sperm cells, or even developing embryos. These genetic modifications would be passed on to future generations.10 The ability to alter genes bestows upon humanity incredible power. With gene therapy, diseases will be able to be treated before children are even born. However, with such treatment, a slippery slope is not far off. If it is considered good to treat a fetus with genetic defects in utero, then it is not a large logical leap to allow a couple to engineer the â€Å"perfect† child that they have always dreamed about having. With the dawn of designer children, the control of evolution could be in the hands of those willing to pay for it. As disparities in healthcare continue to grow, those who could not afford gene therapy could become marginalized, and humanity could witness the establishment of a genetic elite. The potential for new forms of genetic discrimination is also great. The gene pool could be systematically cleansed of traits deemed undesirable. Is it ethical to tamper with an individual's set of genetic instructions? If so, where do we draw the line?9 In the fall of 1999, the ethical issues surrounding gene therapy came to the forefront of the field with the first death of a gene therapy patient, Jesse Gelsinger.1 Gene therapy may contain inherent dangers that are not always obvious at first glance, as was illustrated more recently in a gene therapy trial involving SCIDs victims. Consequently, several new standards for gene therapy have been put into place regulating gene transfer trials to improve patient safety. Gene Therapy :: Genetics Genetic Engineering Essays Gene Therapy Gene therapy, the process of inserting a gene into an organism to replace or repair gene function to treat a disease or genetic defect, has made headlines world wide over the past several years as the new cutting edge technique that has the potential to change the way we look at medicine and treat people. Gene therapy is a method of treating inherited diseases by inserting copies of genes into the cells of affected individuals. The current research on gene therapy has centered on targeting somatic cells, such as red blood cells and nerve cells. Another approach, called germ-line gene therapy, would insert new genes into egg cells, sperm cells, or even developing embryos. These genetic modifications would be passed on to future generations.10 The ability to alter genes bestows upon humanity incredible power. With gene therapy, diseases will be able to be treated before children are even born. However, with such treatment, a slippery slope is not far off. If it is considered good to treat a fetus with genetic defects in utero, then it is not a large logical leap to allow a couple to engineer the â€Å"perfect† child that they have always dreamed about having. With the dawn of designer children, the control of evolution could be in the hands of those willing to pay for it. As disparities in healthcare continue to grow, those who could not afford gene therapy could become marginalized, and humanity could witness the establishment of a genetic elite. The potential for new forms of genetic discrimination is also great. The gene pool could be systematically cleansed of traits deemed undesirable. Is it ethical to tamper with an individual's set of genetic instructions? If so, where do we draw the line?9 In the fall of 1999, the ethical issues surrounding gene therapy came to the forefront of the field with the first death of a gene therapy patient, Jesse Gelsinger.1 Gene therapy may contain inherent dangers that are not always obvious at first glance, as was illustrated more recently in a gene therapy trial involving SCIDs victims. Consequently, several new standards for gene therapy have been put into place regulating gene transfer trials to improve patient safety.

Reaction Paperâ€Nonfiction Essay

When reading I came across some interesting non-fiction story and letter written by well known authors. They were all good but there was two that I had the most reaction to. When I came across these two letters I felt like I had a connection with the author. The letter Salvation by Langston Huge, when I read could relate to it cause I to come from a christen background, and in the story by Lam about his mother I felt like keeping family tradition should always remain I a person life. So I thought it would be good to explain my reaction in detail by stating the strategies, themes and what makes these non-fiction stories. In the story â€Å"Who Will Light the Incense When Mother’s Gone† by Andrew Lam, the author Lam give the reader a personal account of his life. While at a birthday party for his mother who was turning seventy, he overheard his mother ask his aunt, â€Å"Who will light the incense we I’m gone†? This was a traditional thing that see did, the light of the incense was done to acknowledged the dead, and to talk to them and ask for help from them. He then struggles with himself wondering why he doesn’t feel the need to want to continue this life long tradition. When looking through this story I found out that Lam used biographic strategy to help the read fully understand his point of view. With this strategy lam was able to give the reader an indebt description of what it was like for him growing up, as a young Americanized Vietnamese man. He make mention that his mom often ask him to speak their native tongue, when he was a teen. His response was â€Å"what good is it to speak it? It not like I’m going to use it when I move out.† At end of the story the read is left with mixed emotion, will he every commit to his families tradition and start to light the incense or will he continue to live his life the same he always has. When reading the story â€Å"Salvation† by Langston Hughes I thing that he also used the strategy biographic criticism, which he uses to explain to the reader how he feels about h is childhood conversion. As he goes through his story he used this strategy as a base in which to convey to the reader the problem he had growing up. In the story he was twelve and was participating in his aunt’s church revival. It was the last day of the revival, which meant that the youth of the church was to be saved. During the days leading up to this event, his aunt tells him that to be saved he will see a light and Jesus appear and then he will be saved. He and the other youth was brought to the front of the church, Langston never saw Jesus and was pleasured to be saved. He explains to the reader that he was not sure what he was feeling. At the end of this story he explains that this event that he went through was a lonely one. He is then seen crying and his aunt again blames it on him being saved but Hughes says it was because he lied to God and to his aunt. This form of writing is seen throughout the whole story. The fact that is a form of biography show the reader a part of himself that otherwise would not been seen. While reading â€Å"Who Will light The Incense When Mother Gone† by Andrew Lam, I had several different type of felling. The way lam tell the story about mother and his family traditions, made think and try to relate to both him and his mother. In some way I could relate to Lam, I the youngest of five and in some sense my family had some tradition. Although are way wasn’t as intense as Lam and his family. It was too driven by religion. I grow up in a christen family with my father being a preacher. So I would have to attend church almost three times a day. During the summer I would go to church base camps. It was like a routine every year. As I grown older I started to form my own idea about life, and with this new found freedom I was able to pick what church I wanted to attend on Sunday, I also didn’t have to go at all. So as I stop going my d Dad would pressure even more to live the life he wanted. Even now I go to church, but I often thing it is because I was told to. On the other hand I can understand where is mother is coming from. I think that Lam’s mother only want to preserve what little bit of her legacy, and when she is gone she knows that there is no hope of that. Every sense she moved from Vietnamese her kid had become Americanized and is slowly losing all touch of their heritage. She just wants to know that not all things from her pass will we erased. As for the theme of from â€Å"Salvation† by Langston Hughes, the reaction I had was very personal. I have never been in that type of situation, I have been in places where people was in a sense forced to life changing decision. Like Langston I too attended week long revival, like Langston I was told what to look for and what feeling to expect while attending church. I was a little upset to see the way he was treated in this essay. As a preacher son I to know a lot about religion, and what I read was not the correct approach. To force you believes on any one like that is to me morally incorrect. He was told what to feel and see and he failed to see that, so he didn’t want to get up, like the other kids. I think that he should have just told his aunt how he felt and it would had saved him a lot of grieve. In these stories one most consider that they are non-fiction, simply for the reason that they are realistic account of the author’s lives. Both stories are narrated by the authors themselves, the authors write about certain events conflicts that they both went through at a young age. They then used their creative writing skill to get the reader interested with the subject they were writing on. Although based on a fact or actual experience, both writers have to use their imagination to rewrite their experiences, to make the feelings or ideas that were needed to convey to the readers. The authors have used their skills and styles to capture the audience imagination as the stories go on. Since the reader had not experienced what the author was going through, the authors were challenged to bring the reader into their lives when they were just young men. This was done to help the reader to understand the ages and, mental state of the two authors. On the other hand the reader must also use some sense of imagination to recreate the scenes in the stories.

Leadership Analysis

Running head: SCHOLARSHIP, PRACTICE, AND LEADERSHIP Scholarship, Practice, and Leadership Essay Cory A. Muhammad University of Phoenix Education and Information Literacy In a US society where information literacy is considered a luxury and not a human right enables intellectual illiteracy limits to be pushed to the max. It’s a nightmare how some can be deceived and taken advantage of or even locked out of opportunities by those who demonstrate the use of information literacy. The desire for current and upcoming generations desiring access to information through text is becoming scarce. Researchers found that current and possible future generations would rather watch videos or tutorials instead of reading information found in text materials. â€Å"Experts suggested that they preferred to view information rather than read it, and so tended to choose information that was graphically represented rather than just text-based† (Venkatraman, 2009, p. 6). Today within the environment of education we are experiencing an increasing need for individuals to take interests in their own learning and exposure to information literacy for a variety of reasons: a) It gives learners the ability to become exposed to higher education and technology b) Enables learners to communicate (using technology) in an educational setting, and c) Prepares students to relate to the various generations of learners. In this essay I will discuss how information literacy relates to the scholar/practitioner/leadership model. Higher Education and Technology Anyone pursuing higher education will have to get use to the ideal of incorporating scholar practice of information literacy. As learners grow stronger in the use of information literacy, we can expose ourselves to higher educational opportunities such as Universities, trade colleges, skill centers, or career enhancement programs. Once an individual can be exposed to the various information located in most libraries all information retrieved completely enhances all researched subjects and allows for more profound subject content. In higher education information literacy plays a major role in the use of technology. Technology is an essential learning tool used amongst students and professionals today. Information illiteracy can lead to the mis-understanding and fear of technology. Information illiteracy can ultimately cause generational gaps in communication as-well. When one generation has not adequately prepared for the trend of another generation (generation X) vs. (Generation Y), this is a clear indication of information illiteracy. The new generation communicates in an integrated way, leveraging the technology that’s available. However libraries and other information providers â€Å"have fundamental problems in adapting†, â€Å"They're not keeping up with the demand of these researchers, who live in the wider internet space,† (Venkatraman, 2009, p. 6). Education and Communication Using Technology Computer literacy, Internet literacy, e-mail functionality, search engine and database li teracy are a few amongst a huge arena of technology functions in our ever changing world we live in. Information literacy allows learners the opportunity to become literate in the world of technology and the use of wonderful tools to gain better performance in processing day to day tasks. The flipside to this same coin is information illiteracy prevents people from knowing about the reality of technology and its benefit. Information literacy ultimately improves the learner’s quality of life as they are being exposed to superior methods of functioning, as well as make themselves marketable from possessing education. â€Å"Most are not even aware of the potential help that is available to them. Libraries, which provide the best access point to information for most U. S. citizens, are left untapped by those who most need help to improve their quality of life† (â€Å"Association of College & Research Libraries,† 1989). Communication Channels to Transcend Generations Information literacy ensures opportunity for open communication channels between different generations of learners, or leadership teams. Adequate communications through information literacy develops leadership amongst the educational atmosphere. The one who has the ability to relate to the various generations can easily emerge from the groups as a leader. Learning and professional environments benefit a great deal when an open line of communications exists between generations incorporating, wisdom, knowledge, desire, energy, and perspective. Information literacy allows for generations to be aware of each others benefit, but also rely on each other for constant innovation and progress. Information illiteracy will only promote detraction from any information or understanding of various generations and a low desire for people to pursue higher education. â€Å"There is a danger of a new elite developing in our country: the information elite† (Venkatraman, 2009, p. 6). Information literacy on the other hand, promotes the desire of individuals to continue to pursuing knowledge, and learning. In conclusion, the articles researched on information literacy revealed the current condition in our country regarding information illiteracy. Grades K-12, secondary, post secondary, graduate and even doctoral learning suffers from information il literacy. Students not engaging in intense research fail to use credible sources that handicap their ability to broaden their knowledge on specific subject matter. Students’ abilities to incorporate diverse forms of information literacy will enhance their educational experience and make it a more lifelong and fulfilling learning experience. By restructuring the learning process learners can develop skills to become practitioners of information literacy. Information literacy helps set up various frameworks for individuals to resolve moral dilemmas. The continued development of information literacy models could provide students and professionals within organizations the relatable life skills required for the scholar/practitioner/leadership model. References: Association of College & Research Libraries. (1989). Presidential Committee on Information Literacy: Final Report. Retrieved from http://news. ala. org/ala/mgrps/divs/acrl/publications/whitepapers/presidential. cfm#opp. on June 7, 2009. Lauer, S. , & Yodanis, C. (2004, July). The International Social Survey Programme (ISSP): A Tool for Teaching with an International Perspective. Teaching Sociology, 32(3), 304-313. Retrieved June 7, 2009, from SocINDEX with Full Text database. Venkatraman, A. (2009,